Sales Professional Training

Your NEFDA Membership gives you access to powerful, sustainable sales training for outside sales and sales support professionals.

Through our partnership with Sales Professional Training, you can access an online training system that is comprehensive, convenient, and cost-effective! The design empowers sales managers and leaders to lead, coach, and reinforce proven tools and disciplines.

Below you’ll find brief descriptions of the available courses. For complete detailed information and an explainer video, please visit www.salesprofessionaltraining.com.

To discuss your specific needs, for additional information, and to register your team members for training, contact Don Buttrey at 937-427-1717 or donbuttrey@salesprofessionaltraining.com

This sales team development training is available to purchase for individuals, branch teams, or entire organizations! It then becomes your standard sales onboarding tool for new hires.

Be sure to mention “NEFDA” to receive a 10% member discount on any training and coaching services.


Outside/Field Sales Training

Foundational Sales Team Training

COURSE: “The Four Pillars of the Sales Profession”
Foundational sales training and skill development developed specifically for industrial distributor and manufacturer sales!

WHO: Outside/Field Sales Professionals

DURATION: 20-25 hours of training total

DELIVERY: 3-5 hours of online independent work weekly reinforced through weekly 1-hour meetings with the manager and team. Weekly agendas are provided to ensure all topics are addressed.

WORKBOOK: A workbook is included as a tangible point of reference to take notes and maximize the learning. All electronic tools are included as downloads.

PRICE: $845 per person (individual access never expires)


Level 2 Advanced Sales Team Training

COURSE: “Sales Professional Negotiation”

Advanced sales training and negotiation skill development exercises. Builds on the “Four Pillars” (level 1). Recommended 6-12 months after completion of Level 1 course.
KEY TOPICS: Grow sales while protecting margins. Explains 80 negotiation strategies and exposes 97 buyer ploys. Includes tactical defense preparation and practice exercises with sales manager and team involvement.

WHO: Outside/Field Sales Professionals

DURATION: 18-22 hours of training total

DELIVERY: 3-4 hours of online independent work weekly reinforced through four weekly 1-hour meetings with the manager and team. Weekly agendas are provided to ensure focused, successful training sessions.

WORKBOOK: A workbook is included as a tangible point of reference to take notes and maximize the learning. All electronic tools are included as downloads.

PRICE: $795 per person (individual access never expires)


Sales Support and Customer Service

COURSE: “Sales Professional Organizations” (Targeted specifically for sales support team members and anyone who has reactive or proactive interactions with customers).

KEY TOPICS: Includes relationship skills, communication skills, and tactical interaction skills for proactive and negative reactive encounters (complaints, objections, ploys, etc). Builds on the Four Pillars and incorporates the same tools and disciplines that apply to support – for a common language with the sales team! Become a selling organization!

WHO: All individuals who regularly interact with customers (customer service, service managers, technicians, field service, parts counter, coordinators, finance etc.)

DURATION: 10-15 hours of training total

DELIVERY: Online format offers a manageable method for hourly employees and those in jobs that require customer coverage to learn independently.

OPTION: This course is effective delivered through 2-3 hours of online independent work weekly reinforced by four weekly 1-hour meetings with the manager and team. Weekly agendas ensure all topics are covered.

WORKBOOK: A workbook is included as a tangible point of reference to take notes and maximize the learning. All electronic tools are included as downloads.

PRICE: $390 per person (individual access never expires)